How SAP HANA® helped the NBA turn its entire history of statistics into a living, breathing fan magnet.
The NBA is blessed with a treasure chest of statistics dating back to the 1946-47 season. But how could the NBA use that data to create meaningful experiences for their 450 million fans worldwide? With such a rich history of statistics, it was proving difficult to engineer a database robust enough to give the fans the experience they deserved.
The NBA didn’t just want to give their fans a pretty good experience. They wanted something awesome.
Complex problem. Simple solution.
SAP HANA® and its in-memory computing technology help the NBA make short work of twenty thousand concurrent queries to deliver a more immersive statistical experience than ever before. NBA.com/stats allows fans to slice and dice official league, team, and player stats in real time through an intuitive and vivid user interface. So fans can explore the NBAs rich statistical heritage, and dive even deeper into the game they already love.
Now NBA.com/Stats is running simple.
And it’s paying off – NBA.com/Stats contributed to the nearly 27 billion page views across NBA platforms last season. Fans spent over 50% more time on the site in the 2013-14 season compared to the previous season – whether it’s to build a killer fantasy team or research your favorite player. And with more features planned in the future, there’s still a lot of game left to play.