Ernie Els’ imposing physical stature and easy-going persona earned him the nickname ‘The Big Easy”, but that moniker could also describe the World Golf Hall of Famer’s long-term partnership with SAP. 

An SAP ambassador since 2003, Els has epitomized the dedication and drive for perfection that SAP also prides itself on delivering to its customers. Add his strong personal values to the fact that Els is one of the most successful golfers in history, having won more than 60 tournaments and four majors, and it’s easy to see why he’s such a great and easy fit for SAP. 

SAP has also partnered with Els on several initiatives off the course including the Ernie Els & Fancourt Foundation, a partnership Els set up with SAP’s founder Hasso Plattner that provides educational and playing opportunities to talented young South African golfers with limited resources.  SAP has also supported the Els For Austism Foundation since its inception in 2009 and has helped raise $20 million for the cause. 

Watch the video below to see how Els feels about partnering with SAP:

Published September 11, 2014 in Golf