As the team’s exclusive Business Software, Statistics and Performance Partner, SAP is proud to support the 49ers year-round operations by enabling the organization to run simpler and more powerful in all facets.

The first place 49ers fans will notice SAP’s impact is the brand new, state of the art Levi’s® Stadium in Santa Clara, California. As a Founding Partner of the new stadium, SAP has integrated new digital touch points throughout the stadium that use real-time systems and SAP social media analytics to keep fans engaged on game day.

“SAP has an unparalleled reputation for creating world-class business software and analytics solutions,” said 49ers Chief Executive Officer Jed York. “The 49ers are deeply committed to creating the ultimate fan experience, as we are building a stadium that embodies the best of Silicon Valley. SAP will have an integral role in helping to achieve both of those goals.”

SAP is also focused on helping the 49ers improve their play on the field using the SAP Scouting App. Powered by the SAP Hana® platform, the app helps the 49ers store and retrieve player evaluation data that helps the team manage its roster and reduce uncertainty during the NFL Draft.

Working with a organization as large and as storied as the San Francisco 49ers, SAP understands that the term ‘team’ applies to much larger group of individuals than the 53-man roster on the field. SAP is also developing human resource systems for the franchise as well as other creative systems that have the potential to help football operations function more efficiently and effectively.

“The San Francisco 49ers are a team that knows how to win championships, and SAP is pleased to join them in delivering the ultimate experience to their fans,” said Bill McDermott, co-CEO, SAP. “Together, we will extend the excitement of game-day with unprecedented levels of insight and intimacy. As SAP continues to grow its presence in the Bay Area, we look forward to helping one of the region’s trophy franchises run better than ever.”

Published September 11, 2014 in Football Learn more about: