We have teamed up with the Sharks to develop and help implement breakthrough technology — leveraging industry-leading SAP® solutions for big data analytics, mobile and cloud computing — designed to distinguish the arena as a shining example of Silicon Valley innovation.

The SAP® Sports & Entertainment solution portfolio is set to transform the SAP Center and help enable the Sharks organization to deliver a personalized game-day experience and connect with fans like never before.

“The SAP Center is the sports, cultural and entertainment center for the entire San Jose community,” said Bill McDermott, co-CEO, SAP AG. “As we continue to grow our presence in Silicon Valley, SAP is honored to join the City and the Sharks in continuing the competitive spirit, special traditions and proud legacies that bring the arena to life. Together, we plan to create an innovative ‘think tank’ using technology to enhance the fan experience and help create memories that last a lifetime.”

We conducted in-stadium research with hundreds of Sharks fans and based on this fan insight, we’re in discussions with the Sharks to evaluate building new technology solutions that aim to provide:

  • Increased engagement, enhancing the fan experience with real-time news alerts, player and team insight and analysis, photo and video sharing among social networks.
  • Greater convenience, empowering fans to enter the gate, purchase concessions and merchandise and access venue information – all from their mobile devices.
  • Recognition of loyalty, rewarding fans with targeted promotions and unique experiences and activities.

The SAP Center will be another world-class platform that showcases how SAP brings its technology leadership and expertise to the sports and entertainment industry.

About SAP Center at San Jose

SAP Center at San Jose hosts nearly 100 sporting events annually including more than 40 San Jose Sharks regular season home games. The building hosts approximately 150 events every year – including Olympic athletes, Grammy award-winners and a variety of family and children's favorites that account for more than 170 event days. Pollstar, the leading concert industry trade magazine, nominated SAP Center at San Jose as “Arena of the Year” for 2005, 2007 and 2013. In 2007, Pollstar also recognized SAP Center at San Jose based on non-sports attendance as fourth in North America, top 10 in the world. Over the past 10 years, SAP Center at San Jose has consistently been in the top 5 in North America and top 10 in the world.

Published June 8, 2014 in Entertainment Hockey

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