As part of SAP’s global relationship with the Women’s Tennis association, SAP has been working with the WTA to develop innovative technology and apps to further engage fans, offer players the tools to analyze performance and optimize strategy, and better serve the media.
At the 2014 Brisbane International coaches received access to SAP post-match point-by-point analysis, which allows them to focus on the subtle differences and technique variations that players use throughout a match. Not only does this allow coaches to dissect their player’s game, it can also be used to analyze other players and help develop an optimal strategy for each opponent. Information can now be tailored specifically to the player and coaches individual needs.
“I've always incorporated statistics in my work whether with my player on tour or at my tennis Academy. I believe that we need an objective tool to serve our expertise and make it more accurate. I’ve been looking for a tool of that level for many years and I finally found it with SAP” said Patrick Mouratoglou, coach of WTA World No. 1 Serena Williams. “The ability to access tailored SAP data means I can now provide my player with a more scientific level of information on her game and that of her opponents. I see this new technology as a big step forward for the sport.”
In addition to coaching solutions, SAP provided media at the Brisbane International with access to SAP analytics and insights, with the aim of helping them deliver a more informed commentary. SAP provided the media with insightful and easily consumable post-match notes which offered point-by-point analysis via a simple point tracker, highlighted key events in the match, and compared previous head-to-head and 2013 season performance statistics.
SAP is taking its expertise in business to the business of sports, with an aim to transform the sports experience by enhancing and evolving how data is consumed and ultimately used to make decisions, as well as influence and envision new possibilities.
SAP and the WTA plan to help tennis grow and develop by increasing participation and enabling organizations and tournaments to deliver a superior sporting experience.