The WTA Finals feature the world’s top eight female singles tennis players and top four female doubles pairs. In preparation for the prestigious event, SAP worked closely with the WTA to develop tools that could truly enhance the sport. SAP also provided the media with access to a new interactive dashboard for the WTA that tracked player performance throughout the tournament. This dashboard created exclusively for the WTA offers access to detailed historical information that complements the head-to-head information provided by the WTA.

Coaches were able to receive post-match point-by-point analysis, which allowed them to focus on the subtle differences and technique variations that players used throughout the final matches. Not only did this allow coaches to dissect their player’s game, it could also be used to analyze other players and help develop an optimal strategy for each opponent. Thanks to SAP, information could be tailored specifically to the player and coaches individual needs.

“An increased understanding of my player and her opponent’s game can give me an edge that could mean the difference between winning and losing,” said Tomek Wiktorowski, coach of WTA World No. 4 Agnieszka Radwanska. “The ability to access tailored SAP data is making a real difference to the way coaches work. We can now provide our players with more strategic advice, improving their preparation and ultimately on court performance.”

In the stadium, tennis fans enjoyed the sport like never before thanks to visually engaging key statistics on their favorite players. The big screen in 2013 at Sinan Erdem Dome showcased player improvements, comparisons, and key statistics on the leading players at the Finals.

“We are excited to work with the WTA to help take the tennis experience to the next level for fans, media, players and coaches,” said Steve Peck, SVP, Media Sports & Entertainment, SAP SE. “The innovative solutions we have developed for Istanbul are only the beginning of what we plan to deliver for the tennis world in 2014 and beyond.”

SAP is taking its expertise in business to the business of sports, with an aim to transform the sports experience by enhancing and evolving how data is consumed and ultimately used to make decisions, influence and envision new possibilities. SAP and the WTA plan to help tennis grow and develop by increasing participation and enabling organizations and tournaments to deliver a superior sporting future.

Published October 7, 2014 in Tennis