SAP is proud to be associated with professional tennis, golf, baseball, basketball, football, F1, sailing, soccer and ice hockey. Our partnerships with world-class teams provide opportunities for SAP to demonstrate real-time analytic software in action, enhancing the experience for participants and re-imagining it for fans. Our ambassadors demonstrate commitment to excellence, perfection, and sustainability – but that’s no surprise. These are the very same values that SAP upholds in helping companies run better.

Milos Raonic

SAP Ambassador Milos Raonic holds the title of the highest-ranked Canadian male tennis player of all time. We saw him break into the Top 10 in 2013, here's looking forward to a big 2014 season. 

More on Milos Raonic

Sony Open

Sony Open

SAP is proud to have been a partner and creator of the official mobile app of the 2014 Sony Open, often regarded as "The Fifth Grand Slam". 

More on the Sony Open

Brisbane International

SAP is the official technology partner of the Brisbane International providing tennis players, coaches, fans and the media with unprecedented insights underpinned by the SAP HANA® platform at this premier tournament of the WTA Calendar. 


WTA Championships

In August 2013 SAP announced a multi-year global relationship with the Women’s Tennis Association (WTA). As part of this relationship SAP is also an official sponsor of the prestigious WTA championships.


Women's Tennis Association

In August 2013, SAP announced a multi-year global relationship with the Women’s Tennis Association (WTA), a global leader in women’s professional sports. 


Solheim Cup

SAP is the official global technology partner of the Solheim Cup, one of the most prestigious tournaments in Women's Golf.