Soccer runs better with SAP


SAP is proud to work with some of the leading names in world soccer; from international teams and associations to league-topping squads, SAP is enhancing the beautiful game for players, coaches, fans and the media. 


A professional on and off the field, Bierhoff is a pioneer within the football industry and constantly seeks new opportunities to improve the sport for players, coaches and fans. Having made a successful transition from professional player into business management and consulting for global companies, Bierhoff is a valuable partner for SAP and compliments SAP’s existing relationship with the German Football Association (DFB). As a brand ambassador, Bierhoff acts as advisor to SAP on their sports strategy, calling on his outstanding network of international sports professionals.


Beginning his professional career with Bayer Uerdingen in 1986, Bierhoff represented nine different clubs in four different leagues across Europe; including Italian powerhouse A.C. Milan. He gained his first cap for Germany in 1996 and claimed international notoriety for scoring the first “golden goal” in the history of major international football for Germany in the UEFA Euro ‘96 final. After playing 70 games and scoring 37 goals for his country he made his final national appearance during the 2002 FIFA World Cup in South Korea.


Following the success of his playing career, Bierhoff was appointed manager of the German National Team in 2004 and works alongside current head coach Joachim Löw to improve the strategies of one of the world’s most successful teams.


Looking ahead to the 2014 FIFA World Cup, SAP will work closely with Bierhoff to develop and implement a range of technology solutions to assist the German National Team off the pitch in order to enhance their on-field success.